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Video Games Help Teach Kids to Concentrate

The Attention Trainer - Makes Learning Fun



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Sean Kevelighan & Susanne Hackett, Edelman Public Relations


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The Attention Trainer is a new learning tool that uses enhanced video games to help children develop their concentration skills.

The Attention Trainer, developed by Richmond, VA-based East3, is an interactive system that connects to a home computer. The child wears a wireless headset that monitors attention levels through revolutionary, goopless sensors positioned in the top of the headset. These attention levels are instantaneously transmitted to the base station and the software in the games. The video games then respond based on the child's level of attention. For example, speed and steering may improve or the game may advance to different levels as concentration improves. The immediate feedback received from the game tells a child when they are in an attentive state. Over time, a child can learn how it feels to focus and develop the skills that can help them concentrate.

NASA and Olympic athletes have been using feedback technology for training and peak performance for more than ten years. It has also been used in a clinical environment for twenty-five years. East3 brings the benefits of this technique to the home with the application of their new technology.

This summer, several local Richmond children participated in an East3 attention-training summer camp. "My child tells me he now knows what it feels like to focus and I can see the difference in both school work and in social settings," said mother, Mo Blackwell.

"It's fun," said Zack Blackwell, 12, who participated in the camp.

Pre-orders are now being accepted at www.attention.com and The Attention Trainer will be delivered to consumers homes in early 2001. Purchasers of The Attention Trainer will receive a complete kit: the headset and base station, three East3 Enhanced' video games, Training Guide, Personal Training Account' to monitor progress on attention.com, and a one-year warranty/30-day money-back guarantee. Also see http://www.east3.com, for more information about East3.


Date: November 2000

Contact:
Sean Kevelighan
Phone: 202.326.1771
Susanne Hackett
Phone: 202.326.1819

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