New Curad 'Extreme Shapes' Bandages Dress Hard-to-Fit Body Areas

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Beiersdorf Inc

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Time heals all wounds. Sounds simple.

But cuts and scrapes on hard-to-protect areas like fingertips, knuckles, elbows and knees also bring the risk of germs and infection.

Body areas that flex demand bandages that won't fall off. That's why Curad introduces New Curad Extreme Shapes, bandages shaped especially for hard-to-fit areas. This revolutionary product will be available in stores this spring.

Conventional bandages do not adhere well to certain body areas. Curad Extreme Shapes is the first bandage to offer shaped-to-fit bandages that stay stuck to fingertips, knuckles, elbows and knees - where many cuts and scrapes occur. Curad Extreme Shapes are not only shaped-to-fit better, but are made of soft, flexible fabric that moves with you for maximum comfort and holding power.

The introduction of Extreme Shapes builds on Curad's recent introduction of Extreme Lengths, a bandage that is 50% longer than ordinary bandages and made to wrap twice around the finger for extra holding power.

These products reinforce Curad's commitment to provide active people of all ages with innovative, quality products that help heal at a competitive price.

Other new products include New Curad Triple Antibiotic, the first branded bandage to offer a triple antibiotic ointment directly on the pad, providing both protection and convenience.

Also, for kids, Curad introduced Star Wars, Scooby-Doo and Casper bandages which make healing fun!

Beiersdorf Inc is the worldwide leader in first aid and skin care products. In addition to Curad, the Wilton, Connecticut-based company also markets such brands as Nivea, Eucerin and Futuro.

March 7, 2000