Children's Medical Ventures, Inc., Announces the Introduction of The Wee Fit™ Seat Insert

Safe, developmentally correct, consistent positioning of low birth weight infants now possible with Wee Fit™

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So. Weymouth, MA, June 1, 97-- Children's Medical Ventures, Inc., the nation's leading Provider of neonatal developmental care products introduces the Wee Fit, an infant seat insert designed specifically for proper positioning of the low birth weight infant.

Every year over 300,000 premature and low birth weight infants (weighing less than 5 5 pounds) are born in the United States. Due to medical advances and pressure from insurance companies, infants as small as 3.5 pounds are now being sent home. These tiny babies are placed at risk when improperly positioned in car seats, strollers, and swings which are all designed for babies weighing 7 pounds or more.

The Wee Fit™ Seat Insert was designed by a parent with input from newborn intensive care clinicians and safety experts to meet the special positioning needs of pre-term and small infants. The patented features of the Wee Fitinclude a head support, side body supports and a crotch insert. These features are designed to keep the infant's head in the proper position for optimal respiratory function, prevent the body from slouching and maintain proper leg positioning

The Wee Fit's unique design allows parents to adjust the Wee Fit Seat Insert to accommodate babies as they grow to approximately 12 pounds. The Wee Fit ensures consistent support and proper positioning while eliminating the need for make-shift positioning aids.

The Wee Fit is a continuation of the Children's Medical Ventures, Inc., commitment to comprehensive care of the preterm infant. That commitment extends from the Newborn Intensive Care Unit to home care, with a product line that includes Wee Pee preemie diapers and Wee Thumbie and Wee Soothie preemie pacifiers.

To learn more about the Wee Fit Seat Insert and other Children's Medical Ventures product for Preemies, call 1-800-377-3449.