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New Arrival For The Nursery:

New Balmex(R) with Aloe & Vitamin E Diaper Rash Ointment



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Block Drug Company, Inc.


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JERSEY CITY, N.J., April 6, 1999 -- For over 40 years, Balmex Diaper Rash Ointment has helped moms and dads treat and prevent diaper rash on their babies' bottoms. Now, the diaper rash ointment known and loved for being tough on diaper rash, wiping off easily and being gentle on a baby's tender skin, now offers parents the addition of Aloe and Vitamin E, new Balmex With Aloe & Vitamin E.

"Balmex With Aloe & Vitamin E contains zinc oxide which is recommended by pediatricians to help treat and prevent diaper rash," stated Nancy Grande, M.D., V.P., Corporate Medical Affairs, Block Drug Company. "The combination of Aloe Vera and Vitamin E makes Balmex brand unique. Moms and dads treating and preventing diaper rash can use Balmex, a fresh, pleasant-scented ointment that soothes and conditions their baby's tender skin."

New Balmex With Aloe & Vitamin E is available at drug stores, supermarkets and mass merchandising outlets nationwide in 16 ounce jars, and 4 and 2 ounce laminate tubes.

Parents can learn more about treating and preventing diaper rash on the Internet by visiting the Balmex web site at http://www.blockdrug.com.

Other baby care products marketed by Block Drug Company include Numz-it(R) teething gel and Phazyme(R) Infant Drops for gas relief.

Headquartered in Jersey City, NJ, Block Drug Company, Inc. (Nasdaq: BLOCA) is an international marketer and manufacturer of denture care products, oral health care products, professional dental products and consumer over-the-counter medicines. Among the Company's well-known consumer brands are the Sensodyne(R) line of desensitizing toothpastes, the Phazyme(R) line of gas relief products, Nytol(R) brand nightime sleep-aids, the Polident(R) line of denture cleansers, the Poli-Grip(R) line of denture adhesives, Targon(R) Smokers' Mouthwash and Beano(R) brand food enzyme dietary supplement.

CONTACT: Robert Skead of Block Drug Company, 201-434-3000, ext. 1486

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