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This Summer, "Waterproof" Your Child

Tips for Keeping Kids Safe On and In Water



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WHITE PLAINS, N.Y., June 21, 1999 -- We all love swimming in summer, but along with the sand, surf and pool come some dangers. According to the Centers for Disease Control, drowning is the second leading cause of unintentional injury-related deaths to children under 14, and a swimming pool is 14 times more likely than a motor vehicle to be involved in the death of a child under four.

"While these statistics are sobering, they don't account for other accidents that occur at the pool and beach, ranging from minor cuts on the bottoms of vulnerable bare feet to painful sunburns and submersion injuries (near-drownings)," says Dr. Richard O'Brien, emergency medicine specialist and medical advisor to the Lanabiotic(SM) "Waterproof Your Child" consumer awareness campaign.

As an active emergency room doctor at Moses Taylor Hospital in Pennsylvania, Dr. O'Brien is all too familiar with the more minor tragedies of the warm weather swim season. Because of this, he recommends that parents and children take steps to "waterproof" themselves -- from head to toe. "While nothing ever takes the place of proper adult supervision when children are in or near the water, there are some precautions parents can take to avoid minor mishaps that can ruin a day's outing to the shore." Here is Dr. O'Brien's advice: -- When walking on a pool deck or shoreline, make sure that children wear tight-fitting rubber water shoes (you can pick up a pair for a few dollars just about anywhere). These shoes will protect children's sensitive feet from splinters, glass shards, a coastline covered in sharp, broken shells or hot sand burns, and they are easier to walk in than flip-flops.

  • Children, especially non-swimmers, should never rely on floats, water wings or other floatation devices to go into water that they cannot stand in. This gives them a false sense of security, and it can easily turn into tragedy if the child falls off or is knocked off the float into the water, either shallow or deep.

  • Protect new or existing cuts, burns, scrapes, etc., with a waterproof, triple antibiotic ointment, such as Lanabiotic(R) First Aid and Pain Relief Ointment. This will keep germs/bacteria from the water (especially in freshwater settings or stagnant water, like puddles) from entering the wound, since most adhesive bandages can come off when wet. Plus, the ointment promotes proper healing, which will help minimize infection and scarring.

  • Life jackets should be worn by people of all ages on all watercraft, even when it is anchored or at the dock. The wake of a passing boat can make the boat rock, causing loss of balance, which can lead to someone falling in the water unexpectedly.

  • Children should always wear water-resistant sunscreen with an SPF of at least 15, as directed (fairer children will require a higher SPF) on all parts of their body, including the face, lips and earlobes. While this will eventually need to be reapplied, it will not wash off as quickly, allowing for additional protection in the water.

  • Take advantage of accredited swimming classes in your area. Children should be familiar with basic swimming skills, so that they can get themselves out of a dangerous situation. Non-swimming adults should also take classes in the event that they have to jump in to save their child. It is never too late to learn how to swim.

  • Take notice of lifeguards at the beach and pool. Swim close to where the guards are stationed, and don't swim when guards are not on duty. Take heed of signs/flags indicating treacherous swimming conditions.

  • Purchase a pair of children's swim goggles. Not only will they protect the eyes from chlorine and other irritants, but they also allow the child to see underwater and give them their bearings. Teach children how to wear them properly.

  • Have children swim with a buddy at all times.

  • Children with sensitive ears should wear earplugs to avoid swimmer's ear.

  • Water at the beach and pool isn't the only threat to children. If you are washing your car with a bucket filled with water, make sure to monitor it and dump it when through. Small children may lean into the bucket, lose their balance and submerge their head, causing injury or death in even a few inches of water.

  • Remember that no form of water protection can replace the most important one -- PARENTAL/ADULT SUPERVISION. Most drownings or submersion injuries (brain damage) can occur in the amount of time that it takes an adult to run and answer the phone -- even in shallow baby pools. NEVER LEAVE ANY AGE CHILD UNATTENDED IN OR NEAR WATER!

    For more information and tips on keeping safe all summer, parents and kids can visit http://www.lanakids.com, the new, colorful site designed especially for kids.

    CONTACT: Alyson O'Mahoney of Robin Leedy & Associates, Inc., 914-241-0086

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