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Don't Overlook Children's Eye Health this Holiday Season


Pearle Vision


Health, Safety, Nutrition and Kids

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Children's bright eyes epitomize the holiday season, but they can quickly become weary eyes without careful parent involvement. From toy safety to the effects of computer games, children's vision is particularly vulnerable at this time of year. In fact, a recent survey cites toys as the number one cause of eye injury to children. In 1995, over 15,000 eye injuries involving toys were reported in hospital emergency rooms, according to Prevent Blindness.

"Most eye injuries caused by toys are completely preventable," said Jeff Smith, 0.D. and vice president of professional affairs for Pearle Vision. "Many parents are simply unaware of what to look for to maximize eye safety."

Some tips that Dr. Smith suggests parents consider before purchasing toys for their children include:

  • Avoid toys that shoot objects, have parts that fly off or have sharp edges.

  • Look for the ASTM label, which means the product meets the safety standards set by the American Society for Testing and Materials.

  • Follow manufacturer's suggested age level for a toy.

  • Make sure toys are well made and durable.

Children do not need physical contact with a toy for it to be dangerous. Another potential eye hazard called Computer Vision Syndrome can result from the countless hours children are likely to spend playing new computer games received over the holidays. "Extended exposure to computer screens is particularly straining on children's eyes because they are still developing," said Dr. Smith. "Focusing on an object in close proximity for an extended amount of time can cause eye fatigue, headaches or spasms in children's eyes."

Some tips that Dr. Smith suggests parents consider when children are spending time on the computer:

  • Be sure a child sits at least an arm's length away from the computer monitor or television screen when playing computer or video games.

  • Put reference material next to the screen on a copy stand to reduce eye stress caused by looking down repetitively.

  • Encourage intermittent breaks away from the computer screen to give eyes a chance to rest.

  • Position the monitor perpendicular to windows and place a glare reduction filter over the computer screen. (Look for a filter that has received the American Optometric Association Seal of Acceptance.)

Pearle Vision's Focus On America's Youth initiative is working to educate parents about toy safety and computer eyecare tips. The program was created to help raise awareness of the importance of preventative eyecare for children.

Dr. Smith added that the school vacation for the holidays is a great time to take a child for their annual eye exam. The American Optometric Association recommends that a child's eyes be examined once by the time they are six months, again at age three and annually after the age of five.

Founded in 1961 by Dr. Pearle, Dallas-based Pearle Vision is the nation's largest eyewear retailer with nearly 700 stores nationwide and almost 900 stores worldwide.

CONTACT: Karen Dorton, 617-520-7151 or Erin Murphy 617-520-7091, both of The Weber Group

DALLAS, Nov. 22, 1996


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