Demographics and Survey Results

We constantly survey our visitors, to learn more about them, their interests, buying habits and future needs. Each week we have one question on our home page that asks basic questions, such as "How did you find us?" These questions are timely and short and used to keep tabs on our changing market. We also have an in depth survey that gives us a more detailed profile of the specific needs and interests of our visitors. Answers are statistically significant within a few percentage points.

Primarily women who have 2 children

• 77% are female, 20% are male
• 18% have 1 child
• 48% have 2 children
• 25% have 3 or more children
• 5% have grandkids
• 4% do not have children

Love KidSource OnLine

• 89% - "it's very useful" & 80% - "It's Great!"

Most have children ages 3 to 10

• 3% - Prenatal
• 11% - Under 1 year
• 31% - 3 to 6 years
• 32% - 6 to 10 years
• 14% - 10 to 13 years
• 10% - Over 13 years

Most visitors are between the ages of 21 and 50

• 11% are less than 20 years old
• 23% are 21 to 30 years old
• 34% are 30 to 40 years old
• 21% are 40 to 50 years old
• 8% are 51 to 60 years old
• 2% are 61 to 70 years old
• 2% are 70 or older

They are information hungry consumers

• 63% search for product information
• 60% search for health information

They want in-depth, demanding and quality information

The percentage of respondents who want specific information in these areas -

• 85% - help their children do better in school
• 83% - educational software
• 79% - children's books and magazines
• 74% - educational and creative products
• 70% - pediatric medical information
• 66% - healthcare products

Education is their #1 priority

The percentage of respondents who are said Their #1 area of interest is:

• 26% - education
• 23% - parenting
• 11% - healthcare
• 1% - computer software
• 11% - disabilities
• 9% - childcare
• 5% - don't know
• 4% - recreation
• 2% - other

KidSource has a high rate of repeat visitors

• 56% first time
• 25% regular
  • 2% daily
  • 9% multi per week
  • 14% weekly
• 19% visit once in a while

Their children use computers regularly

• 46%: Yes, they use it daily
• 40%: Yes, a few times a week
• 5%: Yes, once in a while
• 5%: Yes, weekly
• 4%: Other responses

Many of their children have learning disabilities

• 31%: Yes, with ADD
• 17%: Maybe
• 15%: Yes, with another learning disability
• 14%: Yes, dyslexia
• 13%: No
• 9%: Too young, not applicable, other

Some of their children are online

• 48% said "No, they are too young"
• 20% said "Yes, but we monitor them
• 10% said "Yes, they are online independently
• 9% said "Doesn't apply"
• 6% said "Not really, they aren't interested or are
• 5% said "A combination of the above"
• 1% said "No, I don't allow them"

They are serious Internet users

• 75% access via an Internet service provider
  • 15% access via America Online
• 70% spend more than 10 hours/week online
  • 23% spend from 5 - 10 hours/week
  • 28% spend 20 hours
  • 42% spend 10-20 hours
  • 5% spend 0-5 hours
• 68% access KSOL from home; 29% from work

Our visitors use Windows based computers

• 46% use Windows 95
• 23% use Windows - other
• 7% use Mac
• 2% use Unix

Our visitor's work/home situation

• 42% work full-time
• 23% are stay-at-home moms
• 13% work part-time out of the home
• 12% are students
• 3% work part-time in the home
• 2% are stay-at-home dads
• 5% gave other responses